Direct response advertising to strangers is demanding. You pay for your click or you pay for your stamp and then you get a shot at making a sale. No sale, no revenue, no revenue, no more stamps.
As a result, direct marketers sometimes race to the bottom. They sell what sells the first time, and use the words that work right now. If the largest conversion rate is for a flat belly diet, then it’s the flat belly diet that gets sold. The public gets what it wants.
And what does the mass public…
