There are only three kinds of sales:
- Buying a refill, another unit of a service or product you’ve already purchased before
- Switching to a new model/brand/style
- Buying something for the first time
Here’s an overlooked truth: until quite recently, buying something for the first time was a very rare and almost revolutionary act. In fact, more than a billion people on Earth don’t do this as a matter of course. The standard is to only purchase the seeds, fuel or shelter that your parents,…
