Why bother buying them, putting them up, electrifying them and then taking them down again?
After all, the economist wonders, what’s in it for you?
The very same non-economic contribution is going on online, every single day. More and more of the content we consume was made by our peers, for free. My take:
People like the way it feels to live in a community filled with decorated houses. They enjoy the drive or the walk through town, seeing the lights, and they want to be part of it, want…
