Since the invention of media (the book, the record, the movie…), there’s been a pyramid of value and pricing delivered by those that create it:
Starting from the bottom:
Free content is delivered to anyone who is willing to consume it, usually as a way of engaging attention and leading to sales of content down the road. This is the movie trailer, the guest on Oprah, the free chapter, the tweets highlighting big ideas.
Mass content is the inevitable result of a medium where…
